Step up, one and all, for the death-defying showdown of… 2 newsmagazines? ABC:  On another deadly summer Friday, 20/20 beat Dateline with a 1.3 as the only original programming aired by any broadcast network for the night.  A SHARK TANK rerun also won the 8PM hour. NBC:  DATELINE was right behind 20/20, but the […]

Last night’s coverage of the fifth night of the London Summer Olympics averaged a 12.2 rating with Adults 18-49 on NBC in prime time.  The highlights of the night were the team competition for women’s gymnastics and Michael Phelps winning another gold (and breaking the all-time record for most Olympic medals).  Almost all of the […]

  Republicans ♥ NBC? NBC:  Somewhat ironically, considering the Right’s loathing of MSNBC, preliminary numbers have the Peacock as the GOP network of choice for last night’s coverage of the REPUBLICAN NATIONAL CONVENTION, with a 1.3, more than the CBS and ABC numbers combined.  The rating may be somewhat attributable to the 2.4 earned in […]

  A crossover helped re-launch the ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The networks premiered their Wednesday nights last night (mostly), and they finished in the order we forecast back in May (FOX #1, CBS and ABC fighting for #2, and NBC a distant #4).  But three of the four networks are well below our predicted rating levels and well below the ratings from the Wednesday premiere […]

NBC thanks whatever it worships for The Voice.  (Note:  there were an unusually large number of 0.1 victories and ties last night, so bragging rights to various slots may shuffle when final numbers are released this afternoon.) NBC:  Back with a new episode after last week’s clip show, THE VOICE was up almost 50% to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Neither VEGAS nor ELEMENTARY is setting television screens on fire with their 18-49 ratings so far. Vegas scored a 2.0 in its last airing that merely tied the perpetually bubbled Parenthood, and Elementary hit a somewhat better 2.3, but in an hour where NBC doesn’t even try, airing the practically invisible Rock Center.  However, both […]