October 11, 2015



Unlike last Saturday, when the Notre Dame game was dominant, last night’s ABC and FOX games were close in appeal, with ABC at a preliminary 1.0 and FOX at 0.8.  NBC had NASCAR at 0.4, and CBS followed 0.4/0.6 reruns with 48 HOURS at 0.7.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Demo Profile 2015 Oct SAT.10

There’s only one season premiere tonight, but it’s as big as they come:  AMC’s THE WALKING DEAD returns to eat everything on television except football.

CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.