Unlike last Saturday, when the Notre Dame game was dominant, last night’s ABC and FOX games were close in appeal, with ABC at a preliminary 1.0 and FOX at 0.8. NBC had NASCAR at 0.4, and CBS followed 0.4/0.6 reruns with 48 HOURS at 0.7.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
There’s only one season premiere tonight, but it’s as big as they come: AMC’s THE WALKING DEAD returns to eat everything on television except football.
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