The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican National Convention (NBC ranged between a 0.9 and a 1.1 rating with Adults 18-49 at 10 pm Tuesday-Thursday, while ABC averaged […]

  Not much sweeps momentum for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The battle for family eyeballs was taken by the reindeer with the shiny nose. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

>ABC won another Wednesday, thanks to a very solid schedule top to bottom.  NBC launched its new Wednesday 8-9 comedy hour to okay results, but remember in week two Whitney and Chelsea will face the venerable American Idol each week.               Nightly Adult 18-49 Rating Wednesday    ABC    CBS […]

>Week to week increases were evident last night!  In a break from a seemingly endless four-network death spiral, NBC Tuesday showed some impressive signs last night, with all three reality shows up from last week and the network matching the year ago nightly rating.  In this environment, flat is up for any network.  Glee returned […]

  A strong night for THE BACHELORETTE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

The NBA Playoffs continue to dominate the top of the weekly cable ratings chart, with two games hitting a 2.2 rating with Adults 18-49 (Oklahoma City at Dallas on Thursday and the L.A. Lakers at Denver on Sunday, both on TNT and both coincidentally averaging the same number of Viewers 2+).  Five other NBA Playoff […]

> With two Thursdays down in the young 2011-12 broadcast season, FOX is the #1 network on this important night (especially to heavy spending movie, retail and auto advertisers).  The X Factor is a not inexpensive show with a great pedigree.  Although it is not living up to its lofty expectations, it is getting the job done for […]