Not surprisingly, the season finale of EMPIRE went platinum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Without football or special events, Sunday is a very different place. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  FOX’s NASCAR race gained 0.1 in final numbers, and the 8PM half-hour of 60 MINUTES lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On HBO, LAST WEEK TONIGHT slipped 0.02 to 0.19, the season finale of INSECURE was at 0.18, […]

  CBS’s last-minute substitution paid off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]

        NETWORK FINALS:  FOX’s MLB BASEBALL game gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC coverage led Saturday cable at 0.35/0.15, and an afternoon WNBA game was at 0.13.  Adult Swim’s line-up performed as follows:  DRAGON BALL at 0.07/211K […]

NEW FEATURE: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and comments. ABC had the night’s MONDAY NIGHT FOOTBALL simulcast […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###