>The metered-market overnights, the first ratings available each day, show that NBC’s Awake finished in second place in the 10 pm hour to the repeat episode of The Mentalist on CBS.  Remember that the overnights reflect viewing in 56 of the largest television markets only (about half of the country), and the ratings and shares […]

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

>CBS Monday continues to dominate, FOX launches Alcatraz solidly, and NBC benefits in the early part of the evening by saluting Betty White (but Rock Center gives back all the gains).                 Nightly Primetime Average Monday         CBS     FOX     ABC     NBC 01.16.2012     3.8     3.3     2.4     2.201.17.2011   […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>CBS had a terrific night with two specials and a repeat of one drama.  Rudolph the Red-Nosed Reindeer scored a very good and time-period winning 4.0 rating at 8 pm, about the same as an NCIS original would have done but much higher than the more logical comparison (an NCIS repeat).  Compared to last year, […]

The NBA Playoffs continue to gain momentum: three games on TNT scored over a 3 rating with Adults 18-49, with Monday’s 9:43 pm contest hitting a 3.7 rating and over 8 million viewers 2+.  The bad news for NBA broadcast partners TNT, ESPN and ABC is that the Los Angeles Lakers were eliminated from the […]

>Terra Nova managed to do what almost no new show can pull off — a week two rating equal to the premiere.  Looking at the entire night, CBS continues to own Monday, while FOX is in the game now and ABC has totally blown its lead.  NBC remains a non-factor on Monday.  FOX is breathing […]

  THE CODE returned, to limited viewer interest. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]