Not much of a welcome for ABBY’S. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>American Idol kept FOX on top in the first Wednesday of the May Sweep, despite continued declines from last year.  CBS and ABC trail with fairly respectable nights (CBS down a couple of tenths from last year and ABC up three tenths from the same night last year).  NBC remains stuck in a weak fourth […]

ESPN’s coverage of Major League Baseball’s (actually State Farm’s) Home Run Derby averaged a 2.7 rating with Adults 18-49, making it the top cable program in the past seven days and the top program on any network Monday night (edging FOX’s Hell’s Kitchen and MasterChef, both at a 2.5 rating in the official nationals for last night).  This is up […]

  FRESH OFF THE BOAT and SPEECHLESS ended their seasons quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> The Voice on NBC took a haircut to a mid-4 rating with young adults, as ABC’s Dancing with the Stars premiered with a mid-3 rating, a decent rating compared to other programs (especially during this horrific season) but that premiere is down a third from last year.               […]

On a generally up night, Revolution exited until March above its recent low. NBC:  REVOLUTION was up 0.3 to 2.9 from its series low number over the past 2 weeks, but there are a couple of asterisks.  First, the rating may be inflated by local simulcast of the ESPN NFL game (we’ll know this afternoon), […]

  CBS’s experiment with a May sweeps miniseries didn’t start well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>NBC had a terrific Monday after the Super Bowl, taking full advantage of the most-watched program in TV history to establish The Voice on its new night and deliver a solid opening for Smash.  However, there was significant tune-out over the course of the new Broadway drama, suggesting the audience for the show might settle […]