DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the 8:00 half hour by delaying the national commercials until 8:30 (as it usually does […]

Viewers have the same lack of interest in the DEMOCRATIC NATIONAL CONVENTION that they did in the Republicans. FOX:  Without the burden of convention coverage, and with its HELL’S KITCHEN/MASTERCHEF double-bill at 2.5/2.7, the network romped away with the night. NBC:  AMERICA’S GOT TALENT‘s 2.3 was the highest-rated non-FOX show of the night, but it’s […]

Here are the weekend sports ratings for Saturday and Sunday August 20-21, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 22-23, […]

[UPDATE:  As expected, the post-football numbers for NBC left its shows with ratings virtually identical to last week’s.  Optimists might say that’s an accomplishment with this week’s much stronger competition–but it’s also true that the shows, none above a 1.6 except THE OFFICE’s 2.1, didn’t have much room to fall.  GLEE and SCANDAL also lost […]

The Labor Day holiday will cause delays for daily nationals ratings (cable and broadcast finals) for a few days.  This is how the ratings should roll out this week.  We will update this schedule if anything changes.  (All times Pacific.) Friday Sep 2 nationals rescheduled to Tuesday Sep 6 at 1 pm (normally Monday afternoon) Saturday Sep 3 nationals rescheduled to Wednesday Sep 7 at 6 am […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

  A low return for THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]