SHOWTIME:  The season finale of HOMELAND climbed by 300K total viewers and 0.1 in the 18-49 demo to 2.4M/0.9.   The MASTERS OF SEX finale was more subdued, holding even at 1.2M total viewers but declining 0.4 in the demo to 0.4. USA:  The 2-hour PSYCH musical special did nicely, above its most recent regular episode […]

  AFTERNOON UPDATE:  The news only got worse for FOX, as THE MINDY PROJECT slipped another 0.1 to reach a new low 1.1. TUESDAY CABLE:  In its 2d outing, BEING MARY JANE (BET) fell 0.3 to 1.2, still enough to top last night’s cable originals (although behind an Adult Swim rerun of FAMILY GUY).  PRETTY […]

      THE BACHELORETTE’s season finale took the night.   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   […]

The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0).  Last night’s coverage featured:  Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, […]

  AFTERNOON UPDATE:  The only move from this morning was a 0.1 hike for THE BACHELOR to 2.5. MONDAY CABLE:  DALLAS (TNT) had a decent Season 3 return at 0.8 in 18-49s–below last season’s premiere and finale, but in line with the season average.  Total viewers, at 2.7M, were at a similar level.  WWE (USA) […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 22 and Sunday March 23, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball: NCAA Tournament Round of 32 to 16 7.9 rating CBS 2:30 pm Sunday #8-Kentucky […]

Monday preliminary broadcast ratings: