Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE WALKING DEAD had fewer total viewers than the Olympics (15.8M to 25.4M), it walloped the athletes in 18-49s with a gigantic 8.2 in that demo.  […]

Note: The preliminary numbers below for NBC contain viewing the Baltimore-Buffalo NFL Divisional playoff game in most of the country (the roughly 75% of the country living in the Eastern and Central time zones). The preliminary NBC numbers below contain viewing of local programming in the West. The official nationals next week will synchronize the […]

  Two pieces of diametrically opposed counterprogramming did just fine against last night’s WINTER OLYMPICS Closing Ceremony. THE WALKING DEAD easily beat the Olympics in 18-49s for the 3rd week in a row with a 6.6 rating, down 0.2 from last week.  It also had 13.1M total viewers (down 200K from last week).  That doubled […]

  Marginal changes from last week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  AFTERNOON UPDATE:  AMERICAN IDOL managed to salvage a shred of dignity (for this week, anyway) by gaining 0.1 in adjusted numbers to hit 2.0.  HELL’S KITCHEN also climbed 0.1, as did THE VAMPIRE DIARIES and PARENTHOOD.  Final numbers for the Thursday primetime CBS NCAA TOURNAMENT games were 1.0/1.3, with the first game way down […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  TUESDAY UPDATE:  With the Masters overrun removed, 60 MINUTES fell 0.2 from early numbers.  The rest of the adjustments were upward by 0.1:  ONCE UPON A TIME and RESURRECTION on ABC, THE AMAZING RACE and THE MENTALIST on CBS, and THE SIMPSONS and COSMOS on FOX. SUNDAY CABLE:  The Purple Wedding episode of GAME […]

  NETWORK UPDATE:  THE BIG BANG THEORY only gained back 0.1 of the giant 0.8 it had tumbled this morning, while THE MILLERS lost the corresponding 0.1.  All of ABC’s shows went up, GREY’S ANATOMY by 0.2 and BLACK BOX (and the 8PM GREY’S rerun) by 0.1.  THURSDAY CABLE:  As expected, the NFL DRAFT dominated […]