NETWORK UPDATE:  CELEBRITY APPRENTICE and the rerun THE ORIGINALS each lost 0.1 in final Monday ratings, while NCIS: LA gained 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): VH1 returned to the Monday schedule on top, as LOVE & HIP HOP ended […]

  The AMERICAN MUSIC AWARDS were the latest prizes to face a heavy drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  The rollout of pre-premiere week arrivals continued. CBS:  The fall premiere of SURVIVOR was a heavy 0.6 below last September’s debut, 2.6 compared to 3.2.  However, on the glass half-full side, it was 0.2 above the show’s 2.4 spring premiere.  The BIG BROTHER season finale was fairly steady at 2.4, down just 0.1 from last year. NBC:  The […]

  AFTERNOON UPDATE:  In adjusted numbers, all the 8PM shows (except DADS) went up 0.1, still leaving AGENTS OF SHIELD and NCIS down a respective 0.4 and 0.7 for the night.  THE GOLDBERGS went down 0.1, putting it 0.2 behind NEW GIRL in the 9PM battle of the sitcoms.  At 10PM, CHICAGO FIRE declined 0.1, […]

  The return of BATTLE OF THE NETWORK STARS wasn’t an event. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  The underwhelming season finales continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  BROADCAST FINALS ABC:  JEOPARDY COLLEGE CHAMPIONSHIP gained 0.06 from Wednesday to 0.60, and the NFL HONORS was at 0.44 (with an NFL Network simulcast at 0.13). CBS:  Reruns at 0.38/0.27/0.26/0.23/0.19. NBC:  The WINTER OLYMPICS was at 2.15, and appear to be on the upswing, the opposite trend as the 2018 Games.  Last night was […]

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]