> With two Thursdays down in the young 2011-12 broadcast season, FOX is the #1 network on this important night (especially to heavy spending movie, retail and auto advertisers).  The X Factor is a not inexpensive show with a great pedigree.  Although it is not living up to its lofty expectations, it is getting the job done for […]

  The night’s brightest sign of life was for a summer premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST HIGHLIGHTS: ABC:  PRESS YOUR LUCK gained 0.05 to 0.47, THE $100,000 PYRAMID lost 0.04 to 0.46, and SUPERSTAR was up 0.04 to 0.34. CBS:  BIG BROTHER climbed 0.05 to 0.95, HOUSE CALLS ticked up to 0.28, and a special 48 HOURS was at 0.26. NBC:  AMERICA’S GOT TALENT shed a tick to 0.68, […]

  9-1-1 got a jump on the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The final night of the DEMOCRATIC NATIONAL CONVENTION remained within the 0.2-0.4 range of the previous nights.  In 2016 Night 4 rose from Night 3, although that was mostly because CBS (which had Thursday’s big lead-in) doubled its Wednesday number.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same […]

  With all the hubbub about its dramatic contortions, THE KILLING has been surprisingly stable in the ratings since midway through its first season (it’s down about 30% from its original debut), and last night’s Season 3 premiere was on par with most of its numbers since then, 1.8M total viewers and what should be […]

World Cup 2014 has arrived, and ESPN has to be very encouraged with the audience for the opening match (host country Brazil versus Croatia).  Yesterday the match averaged 4,040,000 total viewers (any age) and a 1.72 adult 18-49 rating.  This is well above the opening match in 2010 from South Africa at 9:25 am ET […]