NETWORK UPDATE:  The season finale of THE BLACKLIST gained 0.1 in final numbers.  However, the REIGN season finale, along with the night’s SVU rerun, each lost 0.1. CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS doubleheader topped everything on network TV last night, even on an evening of high-profile season finales, with 2.64 for the Cleveland/Chicago game, and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Are Americans tiring of Victoria’s Secret? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Some shows bounced back from preemption and World Series competition better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  A meh night even by Friday standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

        NETWORK FINALS:  After adjustment for local coverage, the FOX MLB games were at 0.4/0.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As expected, TNT’s coverage of the NBA’s return towered over the rest of cable, with the Lakers vs. Clippers game at 1.56 and […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS dropped 0.07 to 0.44, CELEBRITY WHEEL OF FORTUNE lost 0.06 to 0.37, SUPERMARKET SWEEP slipped 0.02 to 0.34, and THE ROOKIE ticked up to 0.33. CBS:  The network of course peaked with its afternoon coverage of the AFC CHAMPIONSHIP GAME at 12.41.  Primetime was a set of […]