February 3, 2020



A slower decline for the SUPER BOWL.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

FOX:  The preliminary 26.7 for the SUPER BOWL was down 1.2 from last year’s early number, which is less than the 3.0 drop last year had from 2018.  Note that these ratings do not include viewing on the West Coast between 4PM-7PM Pacific Time, which will be in tomorrow’s finals.  THE MASKED SINGER number will be available tomorrow morning.  The ratings posted for the 10:30-11:00 pm half hour are a combination of Super Bowl Postgame coverage and the beginning of The Masked Singer, which started around 10:40 pm ET. Program detail for FOX Super Sunday will be available tomorrow. 

ABC:  Reruns at 0.2-0.3.

CBS:  Reruns at 0.2-0.3.

NBC:  Reruns at 0.2-0.3.

CW:  Reruns at 0.1/0.1.

Tonight, HBO premieres its limited docuseries MCMILLIONS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.