MARLON continued to hold well behind AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A steady (and low) night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

ABC easily won last night with a 3.8 adult 18-49 rating by ditching its regular lineup in favor of the 46th annual CMA Awards.  However, the CMAs were well below last year’s telecast, which aired on a Wednesday.  Any schedule or time time period change runs the risk of further accelerating the natural decline in network […]

  Newcomers continue to arrive solidly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  The post-football adjustments for CBS were even more brutal than expected. KEVIN CAN WAIT lost 0.1 to 1.3, while both MAN WITH A PLAN and 2 BROKE GIRLS dropped 0.2 to twin 1.3s, and both THE ODD COUPLE (0.9) and SCORPION (1.1) plunged 0.3, resulting in numbers that the […]

  Anyone who’s been following the tumult in television, typified by the recently-concluded WGA strike and the ongoing-as-of-this-post SAG-AFTRA strike, knows that a key issue for the industry is that the streamers, who now dominate the programming landscape, keep their metrics deeply opaque.  This is their firm policy not just with their talent, but even […]

  Daylight Savings Time probably isn’t helping the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 4.94, up from last week’s final 4.3.  There were meaningful upward adjustments (i.e., changing the tenth of the original rating) for THE MASKED DANCER, the rerun of NCIS: LA, the 8PM rerun of AMERICA’S FUNNIEST HOME VIDEOS and both reruns of SUPERMARKET SWEEP.   […]