The NBA Playoffs continue to dominate the top of the weekly cable ratings chart, with two games hitting a 2.2 rating with Adults 18-49 (Oklahoma City at Dallas on Thursday and the L.A. Lakers at Denver on Sunday, both on TNT and both coincidentally averaging the same number of Viewers 2+).  Five other NBA Playoff […]

> With two Thursdays down in the young 2011-12 broadcast season, FOX is the #1 network on this important night (especially to heavy spending movie, retail and auto advertisers).  The X Factor is a not inexpensive show with a great pedigree.  Although it is not living up to its lofty expectations, it is getting the job done for […]

  Not much original programming on 4th of July eve. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> None of the networks should be throwing a parade after the first 8 days of the new season, but some may be in more of a marching mood than others. FOX:  It was all going so well for FOX.  NEW GIRL launched as strongly as the network could possibly have wished.  X-FACTOR may not […]

  ABC’s line-up took a bit of a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> Last night’s slight ratings increase wasn’t enough to save CHARLIE’S ANGELS, which has just been cancelled by ABC.  That leaves Pan Am as the only remaining ABC show launched in September (Last Man Standing, Man Up and Once Upon A Time are just getting started) not to know its fate. 4 of the 8 […]

  Not even football is immune from broadcast ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> For one network, a night that moved in the wrong direction. FOX:  Does FOX have to start worrying about X FACTOR?  The show seemed to make its way through the wave of baseball-related preemptions and reschedulings very smoothly, but this week has been troubling.  Both Wednesday and last night, the show has hit season […]