>Two shows premiered last night, both on The CW.  Vampire Diaries returned to a 1.4 Adult 18-49 rating, while Secret Circle debuted at almost the same level (1.3 rating).  Last year Vampire Diaries debuted with a 1.6 rating, and we’ll need to wait until next week to see if the Vampire Diaries can defend its […]

  BH90210 plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

> FOX’s week isn’t going as originally planned.  Last night a rainout of the American League playoffs forced the network to air repeats and drop out of the Sunday ratings picture.  Today that game was rescheduled for the afternoon… but as this is being written, the game is in the 11th inning, tied 3-3, half […]

> Isn’t Sweeps supposed to be when viewers watch more TV? FOX:  The post-baseball hangover continues.  After Terra Nova and House struck out at the plate on Monday night, the Tuesday line-up came to bat and didn’t do much better.  GLEE‘s season low was a full 30% below last year’s season average, and the show […]

  BACHELOR IN PARADISE fell from last week’s premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> FOX has announced the specifics of its midseason schedule, with no surprises (you don’t need surprises when you’re cruising in 1st place, with your unstoppable biggest gun on the way).  Below are the shows and dates: Mondays 9PM (1/16-3/12):  ALCATRAZ, launching with a 2-hour debut Mondays 9PM (starting 3/19):  TOUCH – This will have […]

        NETWORK FINALS:  BACHELOR IN PARADISE and the FBI rerun gained 0.1 in final numbers, while PANDORA and the rerun of BLESS THIS MESS lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, down 0.04 to 0.64, with […]

> The networks (well, most of them) returned from their winter holidays only to find less viewer interest than they may have hoped. CBS:  An easy win for the night with an all-new line-up.  But 2 1/2 MEN, MIKE & MOLLY and HOW I MET YOUR MOTHER were all down from their last original airings, […]