A dip for BIG BROTHER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> Justice was swift for the worst new show of the season. ABC:  WORK IT debuted with a lousy 2.0 on its quick journey to the TV boneyard.  In fairness, LAST MAN STANDING‘s 2.4 gave it a much weaker lead-in than the 3.0 the show was able to provide for MAN UP‘s 2.4 debut in […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall.  (In fairness, the DESPERATE HOUSEWIVES lead-in to Pan Am was a lot higher than last night’s rating.)  GCB […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Maybe everyone went to see The Hunger Games last night. FOX:  With lower than usual competition on all the other networks, TOUCH debuted with its first regular episode to a 3.3 that wasn’t as good as it looked.  This was probably the last time the show won’t face new episodes from any of The […]

> FRINGE continues to live far from the ratings center. FOX:  THE FINDER and FRINGE had matching 0.9 ratings, respectively setting and matching series lows.  Finder is just running out the string, while it’s becoming increasingly difficult to see how FOX can keep Fringe alive, even at a bargain license fee, when it’s running 25-30% […]

The highest rated program on cable the past week was Game 4 of the NBA Eastern Conference Finals on ESPN, a very good 4.9 rating with Adults 18-49 Sunday night.  (Boston tied the series 2-2 with a 93-91 overtime victory over the Miami Heat.)  It was also the highest rated program with young adults on […]