DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

  The strategy of previewing sitcoms behind THE VOICE continues to work for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

        NETWORK FINALS:  Both EMPIRE and MODERN FAMILY received 0.1 bumps from this morning’s series lows in final numbers–but just barely, as their less-rounded ratings were respectively 1.86 and 1.66.  In addition, CRIMINAL MINDS and CHICAGO PD were up 0.1. After adjustment for the Los Angeles preemption, ARROW stayed as-is, but THE […]

>Last night, ABC had another good Saturday with college football.  Most of the country saw USC upset #4 ranked Oregon, and ABC scored a 2.4 Adult 18-49 rating in the fast nationals, which we are boosting to an estimated 2.8 time-zone adjusted rating.  The 2.8 rating would be 65% above the 1.7 rating turned in […]

  A solid night for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The results were not pretty.  NBC won the week with a 1.48 rating with Adults 18-49 (thanks to America’s […]

> Earlier this afternoon, final national ratings for last Friday were released, and once they confirmed that GRIMM had pulled a 1.6 rating, even with the previous week (and just 0.1 out of first place for its hour), NBC reacted like it had found its own American Idol.   Not only did the show get its […]

Apparently Sunday is a better night for romance. ABC:  THE BACHELORETTE benefited from having its season finale moved from Monday night to Sunday, scoring a 3.0 that was up from last year’s (Monday) finale by 0.3, and probably becoming the first network series in quite a while to beat True Blood.  The post-show AFTER THE […]