August 14, 2012


The party’s over….

NBC:  Quotes from a commercial that doesn’t exist–

“NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new shows non-stop to hundreds of millions of viewers!  What are you gonna do now?”

“I’m going straight to the toilet!!”

Yes, NBC quickly discovered just how much all those promos in front of all those millions of eyeballs were worth, as STARS EARN STRIPES debuted to a catastrophically bad 1.7, not even winning either of its hours.  The out-of-timeslot season premiere of GRIMM, it’s true, did better with a 2.0, but that was still behind its 2.1 average for last season, and aired on Monday instead of lower-rated Friday, facing virtually no competition on ABC or CBS.

FOX:  Without any Olympic audiences to drive its viewership, HOTEL HELL debuted with a fine 1.9, and FOX convincingly won the night thanks to KITCHEN NIGHTMARES’ 2.7.

ABC:  BACHELOR PAD and GLASS HOUSE were sad at 1.2 and 0.7 respectively.

CBS:  Reruns, all within 1.2-1.4.

CW:  All but invisible, especially at 9PM when REMODELED had a horrifying 0.1 rating.

More Stars Earn Stripes tonight, but it may be helped by an AMERICA’S GOT TALENT lead-in.  FOX should do well with its doubleheader of Hotel Hell and MASTERCHEF.  The only other new hours are NY MED on ABC, and LA COMPLEX on CW.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."