July 25, 2012



Monday cable was dominated, as usual, by the unscripted (well, let’s pretend they’re unscripted) WWE WRESTLING on USA and LOVE & HIP-HOP ATLANTA on VH1.  (With VH1 back on DirecTV, Love & Hip-Hop had a big ratings bump from 1.5 to 2.0–it’s also notable for a tremendous 1.1 additional rating in its 10PM reairing, more than 50% of the initial 8PM broadcast.)  But the night is becoming increasingly busy with original scripted summer programming.

SYFY:  WAREHOUSE 13 and ALPHAS returned just about where they’d left off, with Warehouse at a 0.8 in the 18-49 demo (about half its total audience) and Alphas at 0.6 (skewing slightly older).  That’s OK for both, as long as they don’t have too much of a post-premiere decline.

TNT:  THE CLOSER, entering the final month of its venerable run, was even at 1.0, although it lost about 500,000 total viewers.  PERCEPTION, not getting any more interesting dramatically, was down to a 0.8 in the demo and lost about 800,000 viewers.  It’s continuing to skew extremely old, with less than 25% of its total viewers under 50, but it would probably make sense for TNT to withhold any decisions on it until the network sees how it performs with the Closer spin-off MAJOR CRIMES that launches next month.

ABC FAMILY:  BUNHEADS was up modestly to 0.6.  About half its total viewership is 18-49, but the show is so oddly positioned dramatically, with separate adult and teen storylines each week that barely intersect, that it’s hard to tell whether the other half would be older or younger.  In any case, it’s running slightly below SECRET LIFE OF AN AMERICAN TEEN, at 0.7 in the demo and roughly the same total audience.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."