April 9, 2012


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Written by: Mitch Salem


GCB can’t capitalize on a lack of competition.

ABC: GCB was virtually the only original scripted show to air in network primetime last night, and ABC chose the evening as the show’s opportunity to show what it could do in Desperate Housewives’ 9PM slot. The result was a 1.7 that was more than 30% below a typical Housewives rating and even lower than the 1.9 GCB scored in its usual 10PM slot. Admittedly, the show wasn’t helped by a 1.0 lead-in from a ONCE UPON A TIME repeat, but there seems to be little potential there.

NBC: CELEBRITY APPRENTICE, on the other hand, did benefit from a shortage of original competition, and it rose to a 2.0, its best rating in a month. Even HARRY’S LAW went “up” to a still-atrocious 1.0.

CBS: Winner of the night, thanks to an overrun from the Masters golf tournament and its sudden-death playoff. That pushed 60 MINUTES to a preliminary 2.6 (the show might also have been aided by attention from the death of Mike Wallace), but did nothing for AMAZING RACE, which was down to a preliminary season-low 2.0. (All the CBS numbers are subject to adjustment because of the Masters overrun.) The season (at least) finale of CSI MIAMI aired mostly out of primetime.

FOX: A slate of animated repeats, none above a 1.8. It’s worth noting, though, that the latter number, for FAMILY GUY‘s rerun, beat GCB in their shared half-hour.

New episodes of regular programming just about everywhere tonight, one of the few such nights since the end of February sweeps.

– Posted using BlogPress from my iPad

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."