July 6, 2012


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Written by: Mitch Salem
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Millions of Americans, having confirmed last week that yes, Charlie Sheen is still alive, moved on.

FX:  ANGER MANAGEMENT, in its 2d week, was the highest-rated new scripted show on cable last night (behind a couple of Family Guy reruns and a new episode of Swamp Thing).  But its numbers were way, way down from its premiere.  Total viewership fell from 5.5M to 3.4M, and its 18-49 number from a 2.2 average to 1.3 (meaning that around half its viewers were under 50 years old).  Those numbers are almost certainly still above the level which would cause FX to trigger its mammoth 90-episode follow-up order, so the question is whether the show is done dropping.  Without those Sheen-driven eyeballs, the rest of the FX schedule was also down.  WILFRED fell from 1.2 to 0.7 in 18-49s (although proportionately younger-skewing, with about 2/3 of its total viewers under 50).  LOUIE was actually a success story in that context, falling just slightly, from 0.7  to 0.6, and with a remarkable 75% of its total viewers under 50.

MTV:  The network’s critically acclaimed AWKWARD. had returned last week for its second season with a 0.9 in the 18-49 demo, and last night it fell to 0.7, trailing its not-critically acclaimed lead-in SNOOKI & JWOWW‘s 1.0 (that show was up from 0.9 last week). That is, however, a bit better than MTV’s other scripted series Teen Wolf, which had about 100,000 fewer total viewers and a 0.6 in the 18-49 demo on Monday.  About 55% of Awkward.‘s total audience was in the 18-49 demo (although the viewers in this case may have been younger than 18, rather than older than 49), while 70% of Snooki‘s audience was in the demo.

USA:  Presumably because of the holiday week, USA preempted BURN NOTICE and SUITS for an airing of the movie GI JOE, and earned a 0.8 in the demo, considerably down from the 1.3/1.2 its original pair scored last week.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."