March 14, 2012



FASHION STAR‘s premiere wasn’t very attractive.
NBC:  FASHION STAR debuted with a 1.6 which, as lousy as it was, allows the network to briefly claim a timeslot victory–next week, when Unforgettable (which has been rating in the low 2s) airs a fresh episode, that will almost certainly change.   Star couldn’t even hold its 2.0 BIGGEST LOSER lead-in (itself just 0.1 above a season low).

FOX:  Nobody was laughing over at FOX about their 4-sitcom line-up.  It was season lows for everyone, and that included RAISING HOPE‘s first fall under a 2 rating and NEW GIRL‘s first drop under a 3, although New Girl still won its timeslot.  I HATE MY TEENAGE DAUGHTER and BREAKING IN (which aired an episode featuring new cast member Erin Richards) both seem unlikely to survive the season.
ABC:  Things were no prettier at the Alphabet.  COUGAR TOWN saved its best gag for last, an all-time Scrubs easter egg bit, but hardly anyone was around to see it:  a series low 1.4 that was barely above its repeat LAST MAN STANDING lead-in (Last Man, by the way, held even with last week’s repeat despite the arrival of Daylight Savings Time).  THE RIVER became even more polluted with a series low 1.3, then BODY OF PROOF, ready for its own autopsy, managed a 1.4.
CBS:  Another night of repeats, which did fine:  NCIS (despite a 0.3 fall from last week’s repeat that may have been attributable to Daylight Savings Time) won its hour, and NCIS LA and UNFORGETTABLE were both in 2d place.
CW90210 and RINGER both matched season lows, with Ringer low even by CW standards with a 0.4.
Tonight all the networks have fresh programming except for a repeat SVU on NBC, and ABC takes its 2d shot with the pseudo-news REVENGE FOR REAL (next week that slot starts running MISSING repeats).  . 

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."