October 4, 2012


Primetime was only an hour long last night (2 for CW), so not much to say.  In preliminary numbers, NBC’s news division won bragging rights to victory in the OBAMA VS. ROMNEY miniseries that took up the rest of the evening.

ABC:  THE NEIGHBORS predictably fell from its debut in the post-Modern Family slot last week.  Its 2.0, while unimpressive, held 90% of its 2.2 lead-in from THE MIDDLE, and in the 8:30PM battle of the wretched sitcoms, was ahead of NBC.  Middle, meanwhile, was down an alarming 0.7 from last week’s debut.

NBC:  ANIMAL PRACTICE and GUYS WITH KIDS were both up a bit, although neither to a healthy level. Animal crept up to 1.5, way behind ABC, and Guys, benefiting from the weaker competition after facing a 1-hour Middle last week, climbed to 1.8.

CBS:  SURVIVOR beat all the comedies handily, but was down 0.2 from last week to 3.1.

FOX:  X FACTOR won the hour with a 3.4 that was steady with last week.

CW:  SUPERNATURAL, facing zero broadcast network competition, kicked off its 8th season in fine form, with a 0.8 that was up slightly from last season’s finale.  In the preceding hour, OH SIT only reached 0.3.

Everything is new tonight.  NBC will hope the return of 30 ROCK can provide a lift to its expiring Thursday line-up, while ABC will scrutinize the 2nd week rating of THE LAST RESORT (which had a surprisingly robust live + 3 DVR number in its debut) and CBS will look to ELEMENTARY to hold last week’s advantage at 10PM.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."