2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer. But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat ($1M), both of which went on to lengthy and successful runs. 2 Guns, with an R rating and Denzel Washington as one of the leads, may appeal to an older audience that’s less likely to begin its weekend on Thursdays. Or this could be the first sign of a softer opening than expected–we’ll find out soon enough. Washington’s recent action movie Fridays have been at $13.6M for Safe House, $8M for Unstoppable, $11.7M for The Book of Eli and $8.2M for The Taking of Pelham 123.
| TITLE |
THURSDAY NIGHT BOX OFFICE |
WEEKEND BOX OFFICE |
THURS AS % OF WEEKEND |
| IRON MAN 3 |
15.6M |
174.1M |
9% |
| THE GREAT GATSBY |
3.3M |
50.1M |
6.6% |
| STAR TREK INTO DARKNESS |
3.3M
(Wed screenings pre-Thurs opening) |
70.2M |
4.7% |
| FAST & FURIOUS 6 |
6.5M |
97.4M |
6.7% |
| THE HANGOVER PART III |
3.1M |
41.7M |
7.4% |
| NOW YOU SEE ME |
1.5M |
29.4M |
5.1% |
| AFTER EARTH |
1M |
27.5M |
3.6% |
| THE PURGE |
3.4M |
34.1M |
10% |
| THE INTERNSHIP |
800K |
17.3M |
4.6% |
| THIS IS THE END |
2.2M
(Tues screenings pre -Wed opening) |
20.7 |
10.6% |
| MAN OF STEEL |
12M
(Wal-mart sponsored screenings) |
128.6M |
9.3% |
| WORLD WAR Z |
3.6M |
66.4M |
5.4% |
| MONSTERS UNIVERSITY |
2.6M |
82.4M |
3.2% |
| THE HEAT |
1M |
39.1M |
2.5% |
| WHITE HOUSE DOWN |
1.35M |
24.9M |
5.4% |
| DESPICABLE ME 2 |
4.7M
(Tues screenings pre-Wed opening) |
83.5M |
5.6% |
| THE LONE RANGER |
2M(Tues screenings pre-Wed opening) |
29.2M |
6.8% |
| PACIFIC RIM |
3.6M |
37.3M |
9.7% |
| GROWN UPS 2 |
2.3M |
41.5M |
5.5% |
| THE CONJURING |
3.3M |
41.9M |
7.9% |
| R.I.P.D. |
773K |
12.7M |
6.1% |
| THE WOLVERINE |
4M |
53.1M |
7.5% |
| 2 GUNS |
1.2M |
??? |
??? |
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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