Neither THE HEAT (20th) nor WHITE HOUSE DOWN (Sony) is expected to turn many heads at the box office this weekend (Mitch Metcalf’s predictions are here), and that was reflected in their early Thursday night and midnight Friday results. White House, which started its screenings at 7PM, earned $1.35M, while The Heat, which waited until 10PM, was at $1M.
For reference, here’s how the summer movies have been doing thus far in Thursday evening/Friday midnight screenings and in their full opening weekend (just counting Fri-Sun even if the film opened on Wed or Thurs). Although there’s certainly a correlation between Thursday results and weekend box office, it’s not necessarily a straightforward one, and night-before screenings tend to make up 5-10% of the full weekend–which would be bad news for this weekend’s arrivals. Note: as with last night, these films may have begun their runs anywhere from 7PM on:
| TITLE |
THURSDAY NIGHT BOX OFFICE |
WEEKEND BOX OFFICE |
THURS AS % OF WEEKEND |
| IRON MAN 3 |
15.6M |
174.1M |
9% |
| THE GREAT GATSBY |
3.3M |
50.1M |
6.6% |
| STAR TREK INTO DARKNESS |
3.3M
(Wed screenings pre-Thurs opening) |
70.2M |
4.7% |
| FAST & FURIOUS 6 |
6.5M |
97.4M |
6.7% |
| THE HANGOVER PART III |
3.1M |
41.7M |
7.4% |
| NOW YOU SEE ME |
1.5M |
29.4M |
5.1% |
| AFTER EARTH |
1M |
27.5M |
3.6% |
| THE PURGE |
3.4M |
34.1M |
10% |
| THE INTERNSHIP |
800K |
17.3M |
4.6% |
| THIS IS THE END |
2.2M
(Tues screenings pre -Wed opening) |
20.7 |
10.6% |
| MAN OF STEEL |
12M
(Wal-mart sponsored screenings) |
128.6M |
9.3% |
| WORLD WAR Z |
3.6M |
66.4M |
5.4% |
| MONSTERS UNIVERSITY |
2.6M |
82.4M |
3.2% |
| THE HEAT |
1M |
??? |
|
| WHITE HOUSE DOWN |
1.35M |
??? |
|
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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