March 8, 2013

THURSDAY NIGHT BOXOFFICE: “Oz” Gets Its First Yellow Bricks


Reading fragmentary Thursday night tea leaves to predict weekend boxoffice is a dicey business, particularly because in our post-Aurora era, those numbers now include showings as early as 9PM in addition to the once-traditional 12:01AM screenings.  So the $2M earned by OZ THE GREAT AND POWERFUL (Disney) last night can be parsed in several ways.  It could be a sign of danger that the $2M is just slightly over half of the $3.9M that Alice In Wonderland made 3 years ago from midnight shows only, on its way to a $116M weekend.  $2M also isn’t all that much more than the $1.6M that last year’s Snow White & The Huntsman made at midnight.  Both those precursors could signify a $70M weekend for Oz, which would be considered a significant disappointment for a blockbuster that’s been predicted for $75-100M.  On the other hand, any shortcoming on Thursday might be more than made up today.  Alice made $40.8M on its opening day (including the midnight amount), so Disney will hope Oz is somewhere in that neighborhood today.  The road to Emerald City is a long one…

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."