May 11, 2011

WEEKDAY BOX OFFICE UPDATE MAY 9-10: Thor Performs Decently But Not Exceptionally

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Written by: Mitch Salem

>The full Weekday Box Office Update will return next week after today’s abbreviated version.  Thor has grossed $10.8 million Monday-Tuesday or 16% of the opening weekend.  A 20% early week percentage would indicate a smaller than normal decline in the second weekend and longer term playability.  Rather, 16% suggests a more normal pattern of a 45% decline in week two and makes it unlikely Thor can make a huge run before the next round of blockbusters open.  Check back tomorrow for Weekend Predictions for Bridesmaids (Universal) and Priest (Sony).  

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."