February 11, 2013

Weekly and Season Network Ratings: CBS Widens Its Lead

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , , , , , ,

THE WEEK.  For the recently completed week ending Sunday (February 4-10, 2013), CBS won again with a preliminary 3.35 adult 18-49 rating for the week.  This week’s win is driven by last night’s Grammy Awards (preliminary 10.3 demo rating, a stunning drop from last year’s 14.1 Grammy Awards).  In fact, last year CBS won Grammy week with a 4.11 weekly rating.  Despite the relative softness of the Grammy Awards, CBS’s strength continues to be widespread, however: wins on Monday, Tuesday, Thursday and Sunday.

FOX will be in second place with a preliminary 2.23 adult 18-49 rating, similar to the 2.19 weekly rating last week.

ABC will be in third place with a 1.90 for the week, up from a 1.36 last week.

NBC remains stuck in fourth with a 1.25 weekly rating, up slightly from last week’s 1.17.


SEASON TO DATE through 20 weeks (with adjusted fast national ratings for the last three nights):

CBS expanded slightly to a 2.70 rating in prime time (now up 5% from the same period last year).

NBC drifted down to a 2.40 adult 18-49 rating in prime time (now down 3% from the same period last year).

Through last Sunday (February 3), CBS led NBC by almost 0.2 of rating point for the season.  Through last night the season average gap is now 0.3 and rising.

FOX remains in third place with a 2.19 (down 23%).

ABC is in fourth with a 1.83 (down 11%).

Collectively, the four networks total a 9.12 rating (down 8.5% from 9.97 the same period last year).

The CW is averaging a 0.56 in prime so far this season (down 6%).




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.