April 23, 2013

Weekly Cable and Broadcast Rankings

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Written by: Mitch Metcalf
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A fairly typical week at the top of the adult 18-49 rankings, with The Voice the top broadcast network program and Duck Dynasty the top cable entry.  But the riveting events in Boston last week also had an impact in the middle of the week’s chart.  NBC’s special Monday night at 10:00 pm (the day of the bombings at the Marathon) scored a very strong 3.0 rating.  The special took full advantage of its Voice lead in and benefited from competing against drama repeats instead of similar news specials on the other networks.  On Friday, when the second bombing suspect was captured, CNN had the highest-rated news program on the night, a 2.2 rating at 8:00 pm for Anderson Cooper 360.  The highest broadcast network news rating on Friday was Rock Center on NBC at 10:00 pm (1.9 rating).  NBC actually delivered the largest audience in the 9:00 pm hour (a 2.7 rating in the fast nationals), but that program did not carry commercials (known as a “sustaining” program) and therefore is not rated by Nielsen in the official nationals.  Without commercials, in effect, the program’s ratings do not exist.  So in the final record books, CNN can claim victory on a very competitive news night.

Cable Ranking Apr 21 2013

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.