August 19, 2013

Weekly Network Ratings & Summer to Date Standings

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Written by: Mitch Metcalf
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Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). With two preseason NFL games this past week (Friday and Sunday), FOX vaulted to the top of the anemic network prime time ratings averages for the week.  NBC suffered mightily this week with no NFL games (the same week last year had one relatively highly-rated preseason NFL game on NBC).  With NFL preseason ratings down across the board from last year, even FOX suffered a 17% decline from the same week last year (despite carrying one additional game this past week).  There are limits even to the power of NFL ratings.

Adult 18-49 Prime Time Rating
THIS WEEK Same Week Last Year Last Week
Aug 12-18, 2013 Aug 13-19, 2012 % chg Aug 5-11, 2013 % chg
FOX 1.32 1.59 -17% 0.89 +49%
CBS 1.11 1.14 -2% 1.18 -5%
NBC 1.08 1.54 -30% 1.09 -1%
ABC 1.05 1.02 +3% 1.07 -2%
4-net 4.56 5.29 -14% 4.23 +8%

With 12 weeks of summer ratings in the books, the networks remain in the same rank order, although NBC still might catch ABC (which has been coasting on the NBA Finals ratings the entire summer).

Summer to Date May 27-Aug 18
18-49 Rating vs Last Year
ABC 1.37 -1%
NBC 1.35 -56%
FOX 1.15 -16%
CBS 1.09 +3%

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.