April 1, 2013

Weekly & Season to Date Network Ratings: Revised Full Season Forecast

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , , , , , ,

CBS won another week with NCAA basketball tournament games throughout the week and a lot of repeats on the other networks.  NBC’s The Voice returned to the schedule this week, putting NBC in a virtual three-way tie with ABC and FOX (with only four-hundreths of a rating point separating second from fourth place).

Weekly Rating Mar 25-31
18-49 Rating vs Last Year
CBS 2.27 -11% Up from 2.10 last week
ABC 1.65 -2% Down from 1.78 last week
NBC 1.64 +4% Up from 1.20 last week
FOX 1.61 -27% Down from 1.93 last week
4-net 7.17 -10% Down from 8.01 for same week last year

The Voice certainly improved NBC’s recent fortunes (weekly ratings around a 1.20 for most of the winter without it).  But a 1.64 for the week is far less than the 1.90 we had forecast earlier.  Consequently, we have lowered NBC’s full September-May season forecast to a 2.01 (now a full tenth of a rating point FOX).

Season to Date Sep 24-Mar 31
18-49 Rating vs Last Year (Projected full season)
CBS 2.51 -2% (2.39)
FOX 2.15 -22% (2.11)
NBC 2.10 -9% (2.01)
ABC 1.85 -10% (1.84)

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.