CBS won another week with NCAA basketball tournament games throughout the week and a lot of repeats on the other networks. NBC’s The Voice returned to the schedule this week, putting NBC in a virtual three-way tie with ABC and FOX (with only four-hundreths of a rating point separating second from fourth place).
| Weekly Rating Mar 25-31 |
|
|
18-49 Rating |
vs Last Year |
|
| CBS |
2.27 |
-11% |
Up from 2.10 last week |
| ABC |
1.65 |
-2% |
Down from 1.78 last week |
| NBC |
1.64 |
+4% |
Up from 1.20 last week |
| FOX |
1.61 |
-27% |
Down from 1.93 last week |
| 4-net |
7.17 |
-10% |
Down from 8.01 for same week last year |
The Voice certainly improved NBC’s recent fortunes (weekly ratings around a 1.20 for most of the winter without it). But a 1.64 for the week is far less than the 1.90 we had forecast earlier. Consequently, we have lowered NBC’s full September-May season forecast to a 2.01 (now a full tenth of a rating point FOX).
| Season to Date Sep 24-Mar 31 |
|
|
18-49 Rating |
vs Last Year |
(Projected full season) |
| CBS |
2.51 |
-2% |
(2.39) |
| FOX |
2.15 |
-22% |
(2.11) |
| NBC |
2.10 |
-9% |
(2.01) |
| ABC |
1.85 |
-10% |
(1.84) |
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