Ratings for Tuesday’s ESPN matches have been added to the table below. The 3:30 pm telecast of Belgium vs USA averaged 13,440,000 persons 2+, just behind the 13,774,000 for USA vs Portugal on Sunday June 22 at 6 pm, a much better time period. The streaming viewership had to be around a few million, so the audience is very hefty, and ESPN and its advertisers have to love the 6+ young male ratings on a weekday afternoon. The 3.2 million viewers for the Argentina vs Switzerland match at 11:30 am is better than the ESPN Knockout Stage average in 2010 (2.8 million) and significantly better than the paltry 2.2 million average for the weekday 11:30 am time-period-of-death so far this year.
Also, ESPN learned its lesson and rated yesterday’s USA match telecast at the traditional 11:30 am starting point, rather than the 11:00 am start time for the previous USA match (versus Germany on Thursday, June 26). The extra half-hour of Bob Ley’s pontificating pre-game pablum only served to diminish the telecast rating reported the next day for that match (8.2 million viewers).
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (including rank out of 54) |
|
|
|
|
|
| . |
Sat |
Jun 28 |
11:30 am |
ABC |
Brazil vs Chile |
1-1 (3-2) |
Data |
coming |
tomorrow |
a.m. |
| . |
Sat |
Jun 28 |
3:30 pm |
ABC |
Colombia vs Uruguay |
2-0 |
Data |
coming |
tomorrow |
a.m. |
| 6. |
Sun |
Jun 29 |
11:30 am |
ESPN |
Netherlands vs Mexico |
2-1 |
5,743,000 |
2.39 |
3.34 |
3.14 |
| 5. |
Sun |
Jun 29 |
3:30 pm |
ESPN |
Costa Rica vs Greece |
1-1 (5-3) |
5,896,000 |
2.46 |
3.48 |
3.26 |
| 31. |
Mon |
Jun 30 |
11:30 am |
ESPN |
France vs Nigeria |
2-0 |
2,527,000 |
1.01 |
1.48 |
1.59 |
| 10. |
Mon |
Jun 30 |
3:30 pm |
ESPN |
Germany vs Algeria |
2-1 |
4,306,000 |
1.71 |
2.46 |
2.43 |
| 24. |
Tue |
Jul 1 |
11:30 pm |
ESPN |
Argentina vs Switzerland |
1-0 |
3,173,000 |
1.23 |
1.82 |
1.97 |
| 2. |
Tue |
Jul 1 |
3:30 pm |
ESPN |
Belgium vs USA |
2-1 |
13,440,000 |
4.61 |
6.04 |
6.13 |
| Averages by Tournament Stage |
|
|
|
|
|
| – |
Jun 12-Jun 26 |
Group Stage (ESPN/ABC/ESPN2) |
3,112,000 |
1.28 |
1.82 |
1.86 |
| – |
Jun 28-Jul 1 |
Knockout Stage (ESPN/ABC/ESPN2) |
5,848,000 |
2.24 |
3.10 |
3.09 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,184,000 |
0.89 |
1.34 |
1.48 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
2,944,000 |
1.20 |
1.79 |
1.97 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,504,000 |
1.86 |
2.60 |
2.43 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: After the ABC ratings for last Saturday are posted tomorrow (Thursday) morning, the next update will come Monday with metered market overnight ratings (household ratings only) for the quarterfinal matches on Friday and Saturday (July 4 and 5). The next update with detailed demographic ratings will come Tuesday morning, when the Friday July 4 will be released a day later than normal because of the national holiday.
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