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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE Feb 27-March 4

>Nine full weeks into 2012, domestic box office continues to run well ahead of last year’s glacial pace, and the year-to-date total is now pacing a double-digit percentage increase over of the comparable period’s av...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS March 4

>ABC wins the night but has a fairly disappointing debut of GCB.  Additionally, all the networks — including ABC — are down significantly versus the same night last year.  The four broadcast networks have ...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE NUMBERS through March 4

>Dr. Seuss’ The Lorax joins the worldwide box office chart this week, already ranked #7 out of 45 films released the last three months, but that ranking is based on a current zero tally of overseas receipts.   Based ...
by Mitch Metcalf
 
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The Sked: SATURDAY RATINGS March 3

>ABC led a very quiet Saturday night with a 1.2 Adult 18-49 from 8-11 pm in the preliminary fast nationals.  Wipeout at 8 pm averaged a 0.9 from 8:00-8:30 and 1.0 from 8:30-9:00, winning the hour.  ABC continued its w...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES March 2-4

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volu...
by Mitch Metcalf
 
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FRIDAY MARCH 2 BOX OFFICE RESULTS

> The ninth weekend of 2012 is another good one, running 13% ahead of last year’s same weekend and 9% ahead of the multi-year average for this weekend.  This is the fourth weekend in a row that 2012 volume beats both...
by Mitch Metcalf
 
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The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS March 1

>With ABC and CBS in repeats in the first night after the February sweep concluded, American Idol rebounded a bit, while NBC had a very quiet opening for the new drama Awake.              &nbs...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS March 1 — Early Overnights

>The metered-market overnights, the first ratings available each day, show that NBC’s Awake finished in second place in the 10 pm hour to the repeat episode of The Mentalist on CBS.  Remember that the overnights refl...
by Mitch Metcalf
 
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The Sked: AWAKE Ratings Forecast

>Well, AWAKE certainly has an open field competitively tonight.  The heavily-promoted premiere of the new NBC drama (averaging over 40 seconds of on-air promotion time per hour on NBC for weeks) faces a repeat The Mentalis...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS February 29

>American Idol edged down again this week, but the rate of decline is slowing.  The Wednesday edition appears to be locking in on a 5 rating or just below.  Meanwhile, ABC bounced back from last week and is approachin...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS March 2-4

>The ninth weekend of the year should generate about $125 million for the top 12 films, a fairly typical weekend for the first weekend in March — up 2% from last year’s comparable weekend and down a negligible 1% fr...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS February 28

>American Idol came to Tuesday night for a special episode.  Although it won the night, the episode was down 41% from the comparable edition last year and had a relatively limited effect on the other networks, whose rating...
by Mitch Metcalf
 
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The Sked: Cable Ratings February 21-27

>The top two programs on cable this week aired on Sunday against the not-what-it-used-to-be but still very big Academy Awards on ABC.  Most notable was Walking Dead on AMC at 9:00 pm, just when the awards ceremony was gett...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE February 20-26

>Eight full weeks into 2012, domestic box office continues to run well ahead of last year’s slow pace and now is almost 10% ahead of the comparable period’s average for the last several years. The Past Week: Total B...
by Mitch Metcalf
 
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