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The Sked: Cable Ratings March 6-12

>AMC’s Walking Dead is locking in on a 3.6 rating with Adults 18-49.  The first five weeks of this season for the zombie apocalypse drama:  4.2… 3.6… 3.8… 3.5… 3.6.  Once again, it i...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS March 11

> NBC won another Monday night last night, though it was down significantly from last week due to a combination of lower early-evening TV usage because of Daylight Saving Time and increased competition from ABC with the all-nig...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE March 5-11

>Ten full weeks into 2012, domestic box office continues to run 26% ahead of last year’s horrible pace, and the year-to-date total is now pacing 12% ahead of the comparable period’s average for the last several year...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS March 11

>Many Sunday shows were down from recent weeks last night, with much of the decline attributable to the shift to Daylight Saving Time over the weekend (particularly in the early part of prime time).  However, the drop in C...
by Mitch Metcalf
 
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The Sked: MARCH MADNESS — Ratings Outlook

>March Madness, the NCAA Men’s Basketball Tournament, kicks off this week on CBS and a trio of cable networks (TNT, TBS and TruTV) with University of Kentucky, Michigan State, Syracuse and University of North Carolina the...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE NUMBERS through March 11

>John Carter joins the worldwide box office chart, ranked at #13 out of 44 wide-release films over the past three months.  We are currently estimating John Carter could total $75 million in North America, but the overseas ...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES March 9-11

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volu...
by Mitch Metcalf
 
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FRIDAY MARCH 9 BOX OFFICE RESULTS

> The tenth weekend of 2012 is looking to be solid in terms of total business but not at the runaway pace of the past few weeks.  The weekend is running 3% ahead of last year’s same weekend and 8% ahead of the multi-...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS March 8

>Back to a first place tie on Thursday between CBS (with mostly original episodes this week) and FOX (with Idol down to a one-hour edition) followed by The Finder.  You will notice we do not have year-to-year comparisons f...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS March 7

>American Idol is still way down from last year, but last night’s episode ticked from the past few weeks.  But The Voice also had a good week — so Idol remains behind the pace of the upstart singing show. ...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS March 9-11

>The tenth weekend of the year should generate about $122 million for the top 12 films, a slightly better than normal weekend for the second weekend in March — up 4% from last year’s comparable weekend and up 10% fr...
by Mitch Metcalf
 
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The Sked: Declining Network Ratings — How Bad Are They?

>For the past several weeks, “season low” and “down sharply from last year” have been repeated phrases in our daily ratings posts, mostly for broadcast network programs but also for cable programs, as we...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS March 6

>Super Tuesday was anything but for the broadcast networks last night.  Each broadcast network was down significantly from the same night last year (worst hit was FOX at 8 pm — a 5.9 rating for a Glee original episod...
by Mitch Metcalf
 
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The Sked: Cable Ratings Feb 28-March 5

>AMC’s Walking Dead and MTV’s Jersey Shore remain at the top of the cable ratings chart this week, although both are down a few tenths from last week.  Nevertheless, each program remains the top-rated program w...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS March 5

> With the February sweep over, we enter the treacherous March/April period, where more than half the time periods on the broadcast networks have repeat episodes on any given week.  Having originals is a distinct advantage...
by Mitch Metcalf
 
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