February 27, 2012


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Written by: Mitch Metcalf
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>Eight full weeks into 2012, domestic box office continues to run well ahead of last year’s slow pace and now is almost 10% ahead of the comparable period’s average for the last several years.

The Past Week: Total Box Office Volume

All films in wide release playing between February 20 and February 26 grossed a very noteworthy $186 million, up 21% from the same week in 2011 and up a staggering 47% from the four-year average for the comparable week.  Year to date, 2012 is now running 26% ahead of 2011 and now all the way up to 9% ahead of the average for the same period the last four years.        

All Wide-Release Films February 20-26
(millions)           4yr              vs      vs
             2011    Avg     2012    2011    Avg

Week #8      $155    $127    $186   
+21%    +47%

Year to Date $1194   $1377   $1503   +26%    + 9%

Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) are summarized below for films released the last six weeks.  Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings. 

The Vow $133 million (86 percentile) 
Safe House $133 million (86 percentile) 
Journey 2: The Mysterious Island $118 million (83 percentile)
Chronicle $69 million (67 percentile)
Act of Valor $68 million (67 percentile) 
Underworld Awakening $63 million (63 percentile) 
The Woman in Black $57 million (59 percentile) 
Ghost Rider: Spirit of Vengeance $55 million (58 percentile) 
The Grey $53 million (58 percentile) 
Red Tails $51 million (56 percentile) 
This Means War $51 million (56 percentile) 
Star Wars: Episode 1 — The Phantom Menace 3D $47 million (54 percentile) 
Tyler Perry’s Good Deeds $40 million (47 percentile) 
The Artist $39 million (46 percentile) 
Extremely Loud & Incredibly Close $32 million (39 percentile) 
Secret World of Arrietty $29 million (33 percentile) 
One for the Money $24 million (26 percentile) 
Big Miracle $21 million (22 percentile) 
Wanderlust $20 million (21 percentile) 
Man on a Ledge $17 million (17 percentile) 
Gone $8 million (4 percentile) 

Weekend Predictions for March 2-4 should be posted late Wednesday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.