Based on grosses from Wednesday and Thanksgiving, Weekend #47 is on pace to exceed the multi-year average for this weekend by 10% — exactly on the pace we forecast earlier in the week.  Breaking Dawn Part 2 is running slightly behind our forecast pace in this second weekend, but still clearly #1 for the weekend. […]

  Steady finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

The 2014 holiday box office has pulled even with 2013 and remains somewhat above the average for the last decade or so. The top 10 films on Friday January 2, 2015 totaled a solid $51.9 million, somewhat above the average $48.7 million for the days since 2002 when this date landed on a weekend.  When […]

  OPENINGS:  Following several months of strong showings from the horror genre, PREY FOR THE DEVIL (Lionsgate) arrived at $7M to mop up the Halloween weekend remainder.  That was around the expected result, and considering that Prey was a low-budget effort with little national marketing, it might be enough to set a pace for minimal […]

The weekend looks a little softer than it did yesterday ($131 million for the top 12 films rather than $142 million).  The Hobbit is looking like an $85 million opening weekend instead of almost $99 million.   Still a record December opening weekend (beating I Am Legend’s $77.2 million opening weekend December 14-16, 2007) but not at […]

Weekend #44 of 2014 is looking like $73 million for the top 12 films this weekend, down 40% from the norm for this weekend.  This weekend though is really an afterthought, as the calendar trashed it as it does every seven years by placing Halloween on a Friday.  Some half-hearted openings this odd weekend, and […]

  OPENINGS:  GODZILLA, KING OF THE MONSTERS (Legendary/Warners) didn’t have the Saturday bump that Kong: Skull Island enjoyed, instead dropping 17%, which was slightly worse even than the first Godzilla‘s 16%.  The result was a $49M US weekend, and a US total that may only reach $125M.  Although the numbers overseas were bigger, they were […]

> Based on Friday and Saturday box office (and estimated Sunday numbers), Dolphin Tale (in its second week) moves into the #1 spot.  Look out for a boatload of TV commercials trumpeting this feat to keep the momentum going.  Not far behind is Moneyball, also in its second week, with a slightly higher weekend drop […]