OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M weekend for the last Paranormal installment in 2012 (which had been the franchise low).  In other words, […]

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day weekend and $68M with Monday.  That’s the biggest opening ever for a videogame-based property, and it gives […]

  Steady finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

> The Hollywood Reporter has preliminary Friday numbers suggesting that BREAKING DAWN PART 1 will gross $65-75M for the day, including $30.3M in Thursday midnight showings.  Even at the high-end, that would make Breaking Dawn more front-loaded with midnight viewers than its November 2009 predecessor New Moon, which made $72.7M on its opening Friday, of […]

  WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -5% below last year’s comparable span and still basically even with this point the past four years ($7.895 billion).  Over the same period, Hollywood films have grossed $20.9 […]

Based on Friday’s grosses, weekend #14 of 2014 looks like $159 million for the top 12 films Friday-Sunday, up 40% from the four-year average for this weekend.  All credit goes to the second Captain America, as Disney has succesfully transformed April into the new May on the evolving movie release calendar.   Opening at 3,938 […]

  If preliminary weekend numbers at Deadline hold, THE WORLD’S END (Focus/Universal) will be a bit more frontloaded than it would have liked, slipping 10% from Friday to Saturday for $3.1M on its second day, and a bit behind THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) for the title of weekend’s biggest opening, with Mortal […]

Based on Friday’s grosses, Weekend #29 of 2013 looks like a decent $181 million for the top 12 films, up slightly from yesterday’s estimate and now up 3% from the average for this weekend over the past several years (but still down significantly from last year’s same weekend which was dominated by the opening of The […]