NETWORK UPDATE:  BRUCE JENNER – THE INTERVIEW held its 5.2 in final Friday numbers, although lead-in SHARK TANK gained 0.1.  As expected, CW’s numbers went down once baseball preemptions were adjusted out, with 0.1 drops for CEDRIC’S BARBER BATTLE and WHOSE LINE IS IT ANYWAY, and an 0.2 drop for THE MESSENGERS, which put […]

  On a night dotted with reruns, viewers weren’t really enthused about anything. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  Both DATELINE and CROSSBONES lost 0.1 in final numbers.  The ABC shows swapped 0.1s, with WHAT WOULD YOU DO down and 20/20 up.  On CW, the COLIN & BRAD rerun special lost 0.1. FRIDAY CABLE:  WWE (Syfy) slipped 0.1 from last week to 0.7, but was still the highest rated cable original […]

  NETWORK UPDATE:  CROSSBONES can’t seem to hold onto a 0.6 rating, as it dropped again to a timbers-shivering 0.5.  20/20 climbed 0.1. FRIDAY CABLE:  Syfy’s WWE led the cable evening, up 0.1 to 0.8 amid the many FAMILY GUY and ROBOT CHICKEN reruns.  Its leadout THE ALMIGHTY JOHNSONS held onto very little of that at […]

  NETWORK UPDATE:  WHAT WOULD YOU DO? slipped 0.1 to 0.5. FRIDAY CABLE:  There was hardly any regular series programming on July 4th.  ESPN’s WORLD CUP coverage, as detailed in our WORLD CUP SKEDBALL post, provided the two highest ratings of the day by far at 2.2/1.8., with a 1.1 for the same network’s telecast […]