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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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Articles

The Sked: Monday Ratings Week Three

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated ...
by Mitch Metcalf
 
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Articles

Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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Articles

THE SKED: Terra Nova and Other Short Orders

> The typical episodic order for a new Fall show is 13 episodes, with a network option for 9 more (known as the “back-order”) to bring the full season to 22 episodes.  Shows that debut at Midseason typically ge...
by Mitch Salem
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Malibu Country”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

THE SKED NIELSENWAR – Week 5

  We’re now 5 weeks into the 2012-13 TV season, and as we regularly do, it’s time to ask:  What do we know now that we didn’t know a week ago? NBC Is Running Out Of Sitcoms.  With the cancellation of An...
by Mitch Salem
 
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Articles

The Sked: FALL RATINGS PREDICTIONS — TUESDAY Night

Tuesdays this fall look like another win for CBS.  Last fall, FOX battled CBS to a draw on Tuesdays, partly because New Girl started at a smash-hit pace, then CBS moved ahead in the spring.  But with Glee moving off the n...
by Mitch Metcalf
 
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Articles

THE SKED: Tuesday Ratings – Network Scorecard – 9/27/11

> On a night without a lot of movement, sometimes standing still works out for the best. FOX:  Zooey Deschanel may not be a mainstream movie star, but her Manic Pixie Dream Girl charms are definitely making her one on TV:&...
by Mitch Salem
 
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Articles

The Sked: MONDAY RATINGS June 4

FOX took control of Monday night with a double dose of Gordon Ramsay.  Hell’s Kitchen at 8 (2.4 rating) and MasterChef at 9 (2.3) combined for a 2.4 preliminary rating from 8-10 pm with Adults 18-49.  Last year FOX ...
by Mitch Metcalf
 
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Articles

THE SKED NIELSENWAR – WEEK 2

  We’ve had a second week of ratings to examine, and it’s time once again to ask:  How goes the war?  And what do we know now that we didn’t know a week ago? ANYTHING OVER 1.5 IS THE NEW 2.5.  NBC and ...
by Mitch Salem
 
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Articles

THE SKED SEASON FINALE REVIEW: “The River”

> Let’s face it, “season finale” is a euphemism for what tonight’s episode of THE RIVER almost certainly was in reality:  the SS Minnow from Gilligan’s Island is more likely to make a return v...
by Mitch Salem
 
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The Sked

THE SKED: New ABC Reality Show Premieres Decently

>ABC debuted TAKE THE MONEY AND RUN last night at 9:00 pm after an original WIPEOUT.  The show, which had been promoted relentlessly on the network the last few days, opened decently though not spectacularly with a 1.9 dem...
by Mitch Salem
 
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Articles

THE SKED: More ABC Decisions

  ABC looks to be all but done with its pre-Upfront orders, adding several bubble show renewals and a few new series to its prior haul.  DON’T TRUST THE B___ IN APT 23, LAST MAN STANDING, BODY OF PROOF, and PRIVATE ...
by Mitch Salem
 
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Articles

THE SKED PILOT REVIEW: “Missing”

> MISSING:  Premieres Thursday 8PM on ABC – If Nothing Else Is On… If you’ve seen any of the commercials for ABC’s new MISSING, you know that it’s basically Ashley Judd playing Liam NeesonR...
by Mitch Salem
 
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Articles

THE SKED’S MIDSEASON RETURN: “Grey’s Anatomy”

> Even diminished from the powerhouse it once was, GREY’S ANATOMY is the foundation of ABC’s drama schedule, and its return to the air after a nearly 2 month absence should lift the network’s Thursday consider...
by Mitch Salem
 
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