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Pilot Reports

THE SKED’S SERIES PREMIERE REVIEW: ABC’s “Mistresses”

MISTRESSES:  Monday 10PM on ABC – If Nothing Else Is On… These days, primetime soap operas usually try to be something else as well:  comedies (Desperate Housewives), musicals (Glee), thrillers (Revenge), medical ...
by Mitch Salem
 
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Articles

Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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Articles

The Sked: SUNDAY RATINGS July 1: Olympic Fever Begins to Build

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 ra...
by Mitch Metcalf
 
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Pilot Reports

THE SKED’S FALL PILOT REPORT: ABC’s “Malibu Country”

  MALIBU COUNTRY: Friday 8:30PM starting November 2 on ABC – Worth A Look Disclaimer: Network pilots now in circulation are not necessarily in the form that will air in the Fall. Pilots are often reedited and re-scor...
by Mitch Salem
 
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The Sked: Monday Week 2 Ratings

NBC Monday is no fluke, with The Voice holding steady (not surprising) and Revolution hanging in there (more surprising).  CBS is suddenly incredibly mediocre on this once-proud night, ABC has slid to banality, and FOX has s...
by Mitch Metcalf
 
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Articles

WORLD CUP SKEDBALL — Days 1-6 Updated with ABC Weekend Ratings

At long last we have the World Cup ratings for ABC’s matches on Saturday and Sunday.  The 2:30 pm Sunday match between France and Honduras averaged over 4.3 million total viewers, making it the second highest-rated match...
by Mitch Metcalf
 
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Articles

THE SKED: When Does “Rookie Blue” Stop Being A Rookie?

  One of the very few–in fact, one of the only–summer success stories in scripted broadcast network programming continues, as ABC has announced the renewal of ROOKIE BLUE for a 4th season to air in Summer 2013....
by Mitch Salem
 
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The Sked: MAY SWEEP — (ALMOST) FINAL RESULTS

The May Sweep is almost in the books (official ratings for April 26-May 22 and fast national ratings for May 23), and FOX will finish #1 with the 2.4 rating we expected.  ABC closed well in the final few nights as CBS was in f...
by Mitch Metcalf
 
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Articles

THE SKED SEASON FINALE REVIEW: “Suburgatory”

  It would have been nice if ABC Marketing hadn’t so broadly teased the surprise ending of tonight’s Suburgatory season finale in their promos that they more or less gave it away.  (This is why powerful produc...
by Mitch Salem
 
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Articles

THE SKED: Broadcast Ratings September 12-18

>The week before the big network Premiere Week has NBC in first with about a 2.7 Adult 18-49 rating for the week and the other three major broadcasters at about a 1.7 rating.  NBC was helped by another very ...
by Mitch Salem
 
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Articles

WORLD CUP SKEDBALL: Complete Round of 16 Ratings (Updated with ABC)

Ratings are now complete for the Round of 16, the eight matches that start the Knockout Stage, as the Saturday June 28 ratings for ABC have sauntered in.  Two solid matches on that Saturday, ranking #7 and #8 overall (out of 5...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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Articles

THE SKED’S PILOT + 1 REVIEW: “Pan Am”

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may hav...
by Mitch Salem
 
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Articles

SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday July 19 and Sunday July 20, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. ...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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