March 18, 2013

Weekly and Season Ratings: NBC Officially Falls to 3rd for Season

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Written by: Mitch Metcalf
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Spring is here in all its Daylight Saving-ravaged, repeat-filled glory.  No network will average more than a 2.0 rating with adults 18-49 for the week ending Sunday (four days of official nationals and three days of fast nationals).  Collectively, the four broadcast networks total a preliminary 6.50 rating in prime time for the week, down 17% from a 7.87 for the same week last year.

Weekly Rating Mar 11-17
18-49 Rating vs Last Year
FOX 1.93 -20% Down from 2.35 last week
CBS 1.76 -14% Down from 1.85 last week
ABC 1.66 +4% Up from 1.48 last week
NBC 1.15 -37% Near the 1.14 last week
4-net 6.50 -17% Down from 7.87 for same week last year

FOX is now officially in second for the season, as NBC continues to slide.

Season to Date Sep 24-Mar 17
18-49 Rating vs Last Year (Projected full season)
CBS 2.54 -2.1% (2.38)
FOX 2.18 -23% (2.17)
NBC 2.16 -8.6% (2.06)
ABC 1.86 -11% (1.85)

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.