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THE SKED PICK-UP PARADE: ABC’s “The Neighbors” and “Scandal” Owe Thanks to NBC

  ABC should send a nice thank-you note to NBC, because the marginal but sufficient success of THE NEIGHBORS and SCANDAL, both of which received full-season 22 episode orders today, is directly due to the weakness of the P...
by Mitch Salem
 
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Articles

The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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Articles

The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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Reviews

THE SKED SEASON PREMIERE REVIEW: “Don’t Trust the B— In Apt 23”

  DON’T TRUST THE B– IN APT 23:  Tuesday 9:30PM on ABC WHERE WE WERE:  New York City, where naive midwestern arrival June shares an apartment with street-smart, manipulative Chloe (Krysten Ritter).  Their ne...
by Mitch Salem
 
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Reviews

THE SKED SEASON PREMIERE REVIEW: “Happy Endings”

  HAPPY ENDINGS:  Tuesday 9PM on ABC WHERE WE WERE:  Chicago, where six of the oddest balls on television hang out.  When last seen, Alex (Elisha Cuthbert) and Dave (Zachary Knighton), who started the whole show off whe...
by Mitch Salem
 
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Articles

THE SKED’S NIELSENWAR – Week 4

. We’re 4 full weeks into the season, and it’s time to ask:  What do we know now that we didn’t know a week ago? Reruns Are Bad.  In the past few days, ABC has ordered extra episodes of GREY’S ANATOMY,...
by Mitch Salem
 
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Articles

THE SKED: Baseball Beans FOX

  Last night’s intermittent rain delay in the St. Louis/San Francisco NATIONAL LEAGUE BASEBALL PLAYOFFS game caused a potential 2-night disaster for FOX (but an unexpected opportunity for ABC). The game had started a...
by Mitch Salem
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Nashville”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Reviews

THE SKED SEASON PREMIERE REVIEW: “Suburgatory”

  SUBURGATORY:  Wednesday 9:30PM on ABC WHERE WE WERE:  Meeting Grandma.  In the season finale, having survived her first year in the titular Chatswin, Tessa (Jane Levy) met her long-absent mother’s mom–on M...
by Mitch Salem
 
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Articles

THE SKED’S NIELSENWAR – Week 3

  Another week’s worth of ratings are in, and once again, we ask:  what do we know now that we didn’t know a week ago? NEXT CALLER MUST HAVE BEEN A REALLY, REALLY BAD SHOW.  Last week NBC stopped production o...
by Mitch Salem
 
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Articles

The Sked: Tuesday Week Three — Audience Ennui

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night las...
by Mitch Metcalf
 
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Articles

PREMIERING TONIGHT – THE SKED PILOT REPORT: ABC’s “Nashville”

  NASHVILLE – Wednesday 10PM on ABC:  Potential DVR Alert ABC has become the network of soaps, and its big play in the genre for fall is NASHVILLE, which is inheriting Revenge‘s slot as the latter show gets pr...
by Mitch Salem
 
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Articles

The Sked: Monday Ratings Week Three

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated ...
by Mitch Metcalf
 
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