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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

OPENINGS: PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start. It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS: PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 12/16/12

OPENINGS: THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM), with its currently estimated $84.8M opening, has broken the previous December record (2007’s I Am Legend) by about 10%. However, it’s also on tra...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS: JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

Bond is Boxoffice. Big boxoffice. OPENINGS: SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

OPENINGS: Was it the cash grab of splitting the final novel into 2 movies? The tabloid antics of its stars? In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA: BREAKING DAW...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

OPENINGS: Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA: BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 11/25/12

No great disconnects between Saturday’s estimates and Sunday’s, although one number needs some scrutiny. OPENINGS: RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) was at the top of the new arrivals, ...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS: KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide releas...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 12/2/12

OPENINGS: KILLING THEM SOFTLY (Weinstein) is estimating a pathetic $7M weekend, just about the worst of Brad Pitt’s starring career, and even that may be pushing it, since the studio is claiming a relatively soft...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

BEHIND THE WEEKEND BOXOFFICE – 12/9/12

BEHIND THE WEEKEND BOXOFFICE – 12/16/12

BEHIND THE WEEKEND BOXOFFICE – 12/23/12

BEHIND THE FRIDAY BOXOFFICE – 11/9/12

BEHIND THE FRIDAY BOXOFFICE – 11/16/12

BEHIND THE WEEKEND BOXOFFICE – 11/18/12

BEHIND THE WEEKEND BOXOFFICE – 11/25/12

BEHIND THE FRIDAY BOXOFFICE – 11/30/12

BEHIND THE WEEKEND BOXOFFICE – 12/2/12

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