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US/Worldwide Weekend Box Office Report – 9.27.2020

  OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $3...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.20.2020

  OPENINGS:  The only wide opening of the week was the Christian-aimed action movie INFIDEL (Cloudburst), the first release from that studio.  The official estimate is $1.5M from 1724 theatres, or a bit less than $900 pe...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.13.2020

  OPENINGS:  Even in a normal box office marketplace, a mild rom-com with no big-name stars like THE BROKEN HEARTS GALLERY (TriStar/Sony) probably wouldn’t have made much money, and it has both a low production budg...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.6.2020

  OPENINGS:  The hugely-anticipated US opening box office numbers for TENET (Warners) turned out to be frustratingly opaque to interpret, and to the extent they were comprehensible, simply not very good.  (Let’s as...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 8.30.2020

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.8.2020

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.19.2020

  OPENINGS:  For a year lean on powerhouse franchises and expected to be tough at the box office, Hollywood’s 2020 is off to a heartening start.  Following last week’s strong performance by 1917, this week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.5.2020

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: Th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.15.2019

  OPENINGS:  JUMANJI: THE NEXT LEVEL (Columbia/Sony) successfully rode its strategy of arriving in theatres ahead of The Rise of Skywalker to a $60.1M weekend, far ahead of the $36.2M opening weekend for the last Jumanji ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.8.2019

  OPENINGS:  DARK WATERS (Focus/Universal) expanded into wide release at 2012 theatres, and emerged with a mild $4.1M.  (By comparison, Focus’s previous release Harriet opened at 2059 with an $11.7M weekend.)  Its...
by Mitch Salem
 
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