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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right n...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE: 6/7/13

  OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half t...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 6/14/13

  OPENINGS:  Is it a danger sign or just one of overexuberance that the Friday estimates for MAN OF STEEL (Warners) diminished during the day, slipping from over $50M to the final estimate of $44.1M?  We’ll know a ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/23/12

  Franchises and a former President may carry the weekend to record heights, but the newcomers stumbled. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) has the advantage of no new animated competition t...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide releas...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/15/13

  OPENINGS:  No one expected THE CALL (TriStar/Sony) or THE INCREDIBLE BURT WONDERSTONE (Warners) to win this weekend.  Call, though, is overperforming, and by Sunday it should be in a position to recoup its $15M (plus m...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE: 10/7/12

  This is why studios love franchises. OPENINGS:  TAKEN 2 (20th) almost doubled its closest competition (even though that $50M weekend estimate, like all round number estimates, may come down a bit when final numbers are ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

  There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/5/13

  OPENINGS:  Saturday will tell the tale on EVIL DEAD (TriStar/FSony/FilmDistrict).  Its $11.9M Friday was stronger than the $10.1M/10.2M starts for The Texas Chainsaw Massacre 3D and Mama earlier this year (although it...
by Mitch Salem
 
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