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Behind the Friday Box Office – 7/25/14

  OPENINGS:  Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Coco” Takes Black Friday, “Justice League” Subdued, “Wonder” Strong, “Call Me” Starts Big

  The only new opening on Black Friday was a limited release, but everything already in the market took the customary post-holiday leap.  COCO (Pixar/Disney) will easily win the 3-day weekend, after $19.1M on Friday accor...
by Mitch Salem
 
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Behind the Friday Box Office – 1/17/14

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Marti...
by Mitch Salem
 
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Behind the Friday Box Office – 10/17/14

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a b...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Cashes In, “Mile 22” Dim, “Alpha” Fails

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/11/13

  OPENINGS:  When CAPTAIN PHILLIPS (Sony) chose this weekend to open, it must have seemed like the perfect spot for a #1 ranking, with no direct competition and the previous week’s new title a sci-fi movie that migh...
by Mitch Salem
 
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Behind the Friday Box Office – 8/1/14

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Coco” Stays On Top, “Wonder” Solid, “3 Billboards” & “Lady Bird” Expand

  There were no new wide releases on this pre-holiday, pre-Last Jedi weekend, so all the action was in holdovers and limited releases.  According to preliminary numbers at Deadline, COCO (Pixar/Disney) easily retained its...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Shazam” Solid, “Pet Sematary” OK, “Best of Enemies” Soft, “Dumbo” Crashes

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thurs...
by Mitch Salem
 
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Behind the Friday Box Office – 1/31/14

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and ...
by Mitch Salem
 
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Behind the Friday Box Office – 11/21/14

  OPENINGS:  Congratulations and condolences to THE HUNGER GAMES:  MOCKINGJAY PART 1 (Lionsgate), which had the biggest day of any movie this year–yet at $55M (slightly higher than Friday afternoon estimates had pr...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 7/12/13

  What kind of summer movie season has it been, really?  For the past several weeks, business has been consistently up, erasing the losses from a soft spring, and even with 3D, Imax and inflation taken into account, more ...
by Mitch Salem
 
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Behind the Friday Box Office – 5/23/14

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...
by Mitch Salem
 
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