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EARLY FRIDAY BOX OFFICE: “Lego Movie 2” Cracks, “What Men Want” & “Cold Pursuit” OK

  THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and ...
by Mitch Salem
 
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Behind the Friday Box Office – 1/10/14

  OPENINGS:  The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Black Panther” Stays Superpowered, “Game Night” OK, “Annihilation” Perishes

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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Behind the Friday Box Office – 5/2/14

  OPENINGS:  The opening day of THE AMAZING SPIDER-MAN 2 (Sony) was actually a touch behind the opening day of the first Amazing ($35.2M to $35.9M).  However the earlier movie had a different trajectory, opening on the T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Despicable Me 3″” Takes Holiday Weekend, “Baby Driver” A Sleeper, “The House” Burns Down

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursda...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Meg” Chews On Expectations, “Slender Man” Low, “BlacKkKlansman” OK

  THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies.  In the US, it’s overperforming, perhaps helped by a calendar ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/4/13

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audie...
by Mitch Salem
 
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Behind the Friday Box Office – 7/25/14

  OPENINGS:  Despite all the testosterone flowing through the Avengers-verse, the biggest star to emerge from the mega-franchise is turning out to be Scarlett Johansson, the latest warrior woman at the front of the box of...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Coco” Takes Black Friday, “Justice League” Subdued, “Wonder” Strong, “Call Me” Starts Big

  The only new opening on Black Friday was a limited release, but everything already in the market took the customary post-holiday leap.  COCO (Pixar/Disney) will easily win the 3-day weekend, after $19.1M on Friday accor...
by Mitch Salem
 
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Behind the Friday Box Office – 1/17/14

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Marti...
by Mitch Salem
 
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Behind the Friday Box Office – 10/17/14

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a b...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Cashes In, “Mile 22” Dim, “Alpha” Fails

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday...
by Mitch Salem
 
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