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Behind the Weekend Box Office – 2/16/14

  OPENINGS:  Saturday wasn’t pretty for ABOUT LAST NIGHT (Screen Gems/Sony), which tumbled 38% on the day after Valentine’s Day to $8.1M, and is now projecting $27M for the 3-day weekend ($30M or so with the h...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/9/14

  OPENINGS:  After Cloudy With a Chance of Meatballs, 21 Jump Street, and now THE LEGO MOVIE (Warners), writer/directors Phil Lord and Christopher Miller will be able to do just about anything they want:  all 3 of their ...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/19/14

  OPENINGS:  After a 15% Saturday bump to $16.7M, RIDE ALONG (Universal) seems assured of beating Cloverfield‘s $46.1M record for the 4-day Martin Luther King Day weekend (Ride Along is reporting $41.2M for Fri-Sun,...
by Mitch Salem
 
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Behind the Weekend Box Office – 1/12/14

  OPENINGS:  A bit surprisingly, LONE SURVIVOR (Universal) had no Saturday bump to speak of (under 1%), giving it a more frontloaded weekend than a movie appealing to an older audience (which tends not to run out on openi...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 1/5/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/29/13

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/22/13

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/8/13

  OPENINGS:  With a dreadful $5.3M weekend, OUT OF THE FURNACE (Relativity) emerged burnt to a crisp.  The only useful thing it could do at this point is boost Christian Bale’s chance for an Oscar nomination–...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/24/13

  OPENINGS:  We noted here yesterday that if THE HUNGER GAMES: CATCHING FIRE (Lionsgate) could just hold on as well on its first Saturday as The Hunger Games had, a $160M weekend was within its grasp.  That’s exact...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/3/13

  OPENINGS:  There are still several days before THOR: THE DARK WORLD (Disney) reaches these shores, and it hasn’t opened yet in other major countries like China or Japan, but it’s already looking like a block...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/27/13

  OPENINGS:  BAD GRANDPA (Paramount) romped to 1st place at the multiplexes this weekend with $32M, but perhaps more notably, it also made $8.4M in just 16 overseas territories.  That’s the same level as Jackass 3D...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/20/13

  OPENINGS:  There was nothing supernatural about the blah $17M opening for CARRIE (Screen Gems/Sony/MGM), on the low end of Halloween horror openings, and with Bad Grandpa targeting a similar audience next weekend, there...
by Mitch Salem
 
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