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Behind the US/Worldwide Weekend Box Office – 3.17.2019

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/16/14

  OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/6/14

  Marvel brings summer ticket sales to April. OPENINGS:  The record-breaking $96.2M US opening weekend for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney), the highest ever in April (it may come down $1M or so tomorrow thank...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 12/8/13

  OPENINGS:  With a dreadful $5.3M weekend, OUT OF THE FURNACE (Relativity) emerged burnt to a crisp.  The only useful thing it could do at this point is boost Christian Bale’s chance for an Oscar nomination–...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/28/15

  OPENINGS:  TED 2 (MRC/Universal) suffered a 16% Friday-to-Saturday drop, and is currently projected by its studio to have a $33M weekend, down 40% from the $54.4M start for the original Ted 3 years ago.  Overseas, Ted ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.8.2017

  OPENINGS:  Coming into this weekend, the discussion about BLADE RUNNER 2049 (Alcon/Sony/Warners) was mostly about whether with its critical raves it could exceed expectations by 20% or so and become October’s #1 o...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/13/16

  OPENINGS:  The Saturday bump for 10 CLOVERFIELD LANE (Bad Robot/Paramount) was 8%, a solid number for its genre that indicates good word of mouth.  That gave it a $25.3M weekend, a bit higher than Friday indicated, alt...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 6/19/16

  OPENINGS:  FINDING DORY (Pixar/Disney) had a 17% Saturday drop, which is on the high side for an animated blockbuster (Inside Out fell 10% on its 2d day, Monsters University was down 6%, and Minions 16%).  That suggest...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.19.17

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so th...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.12.2017

  OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy̵...
by Mitch Salem
 
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